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KHELP
KHEL
HEL
HE
P
A SCREAM FOR HELP
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‘a win-win solution when it comes to taking positive steps to help the planet.’ - 2040 Marine Permaculture.
Celebrating irregular surfaces and slow-crafted details that highlight core essentials with a twist of sun-baked colours inspired by the golden hour. Highlighting the natural character of fibres and creating textures such as fringing, woven-look stitches and macrame.
Help the Kelp. A collection that addresses climate concerns to accelerate solutions for a better planet. Wether it is dealing with plastic waste, carbon free or recycled materials. Channelling our fears about the climate emergency into hope and action in order to reduce the ecological footprint. Taking positive steps to help counteract climate change and highlighting nature’s climate warriors, kelp.
DROP 1
OUTDOOR BOOM.
SLOW-CRAFTED DETAILS.
TRASH TO TREASURE.
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PILAR JURADO MEJIAS SPRING.SUMMER 2022
The desire to be at one with nature puts a stronger focus on colours that are restorative, muted, less artificial and plant derived. Natural tie-dyes that emulates sediment, embroidery and stitch details as decorative all-over designs are mixed with calming mid-tones, darker blue hues and orange as accents.
Help the Kelp. For all of us, sustainability and protecting our planet has become a front of mind. As we begin to re-connect with nature, we begin to understand the effect we have had on the planet. Now is time to get out, re-connect, rejuvenate and restore.
CREATE TEXTURES.
MADE-BY-NATURE AESTHETICS.
ONE-OF-A-KIND DESIGNS.
DROP 2
Made-by-nature aesthetics that leverage their timeless rustic beauty and versatility. Highlighting the role of neutrals as a reliable go-to colour with a shift from yellow-infused to warmer brown-tinted shades that evoke the humble natural colour from kelp.
Help the Kelp. A purpose-driven proposition that facilitates the shift towards sustainability to actively change the world for the better, together. Celebrating the beauty of kelp, a fast growing algae that produce oxygen and purify the ocean water. An underwater nature’s climate warrior that helps restore balance to our oceans.
GROUNDED CORE TONES.
A SCREAM FOR KHELP.
TIMELESS RUSTIC.
DROP 3
